Direct Mail
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Sales Letter
Company: Advanced Financial Services
Industry: Mortgage Lending
Audience: Consumers with high revolving debt
Goal: Generate sales leads for mortgage and debt
consolidation products.
Services provided: Copywriting
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Classic Package
Company: Laserfiche
Industry: Software, Enterprise
Project: Direct mail package
Audience: Health care billing administrators
Goal: Nurture prospects with drip market
Services provided: Creative direction and copywriting.
Result: New package beat the control 2-to-1.
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Postcard
Company: Laserfiche
Industry: Software, Enterprise
Audience: Federal government IT and records
managers
Goal: Raise awareness and generate booth traffic.
Services provided: Creative direction, copywriting.
Result: New sales opportunities and connections
with existing customers.
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Self Mailer
Company: Laserfiche
Industry: Software, Enterprise
Audience: Medical practice administrators
Goal: Generate sales leads from a combination of
house and rented lists.
Services provided: Creative direction, prospect and
customer interviews and copywriting.
Result: Increased visibility in the health care space
and a significant number of requests for more
information.
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Catalog
Company: Lakeshore Learning
Industry: Education
Audience: Teachers
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