Newsletters
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Email Newsletter
Company: Medica
Industry: Health insurance
Audience: Benefits managers
Goal: Nurture customer relationships.
Services provided: Create editorial calendar, gather
content, interview subject matter experts, write all
articles, route copy for approval, create layout in
ExactTarget email program, track responses.
Result: Consistent, above average open rates and
clickthrough rates.
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Print Newsletter
Company: Medica
Industry: Health insurance
Audience: Brokers and consultants
Goal: Enhance relationships with sales channel and
provide high-level view of trends in the industry.
Services provided: Create production schedule and
story list. Work with designer. Gather background
materials, conduct research, interview client for case
study, create ads, ghost write executive letter, write
all other content, conduct press check.
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