Sales Collateral
|
|
|
Product launch and point-of-sale
Company: Orange Julius/Dairy Queen
Industry: Restaurant
Audience: Staff and consumers.
Goal: Launch improved (better tasting) smoothie
boosters.
Services provided: Name creation and copywriting.
|
|
|
Product Brochure
Company: Medica
Industry: Health insurance
Audience: Union health fund trustees
Goal: Establish competitive advantage by
highlighting the flexibility and cost-effectiveness of
labor insurance products.
Services provided: Creative direction, copywriting and
press check.
Result: Completed project under tight deadlines,
which supported key sales efforts.
|
|
|
Booth Displays
Company: Medica
Industry: Health insurance
Audience: Brokers
Goal: Create displays for various products and
services in commercial division.
Services provided: Coordinate with internal
departments to develop messaging, creative
direction, copywriting and press check.
Result: High quality displays that support event
theme while staying within budget.
|
|
|
Product brochure
Company: Laserfiche
Industry: Software, enterprise
Audience: IT directors at financial services firms
Goal: Support sales process by providing
implementation ideas for document management
systems.
Services provided: Creative direction and copywriting.
|
|
|
Spec sheet
Company: Artograph
Industry: Art supplies
Audience: Store owners and artists
Goal: Create an appealing leave-behind for sales
reps and point-of-sale displays.
Services provided: Copywriting and modeling.(Check
out the picture on page two...that's yours truly. How
about that "Chandler Bing" haircut!)
|
