Websites
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IT services, Asset Management
Company: Wireless Network Solutions
Audience: Manufacturers and retailers
Project: Write entire site.
Goal: Position growing company as a niche leader.
Services provided: Write copy that is keyword rich
and search engine friendly. Balance educational and
sales-oriented goals across entire site.
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Health Insurance
Company: Medica
Audience: Brokers
Project: Revamp Web content on broker portal.
Goal: Improve information architecture to align with
the corporate strategic plan.
Services provided: Create visitor personas based on
marketing research, organize large quantities of
information and write four major sections of website.
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Real Estate
Company: TheMLSonline
Audience: People looking to relocate in Twin Cities
metro area.
Project: Real estate community resources
Goal: Provide a local perspective on the defining
qualities and "personality" of each community.
Services provided: Write 24 city descriptions.
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Dental
Company: Town Dental
Audience: Consumers
Goal: Build patient base by emphasizing "gentle"
dentistry and use of illustrated case studies.
Services provided: Write original Web content and
edit previous content.
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