White Papers and Proposals
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Marketing Report
5 Ways to Skyrocket Demand with White Papers
Company: Polley Direct
Industry: Marketing and Advertising
Audience: Marketing directors at high-tech firms.
Goal: Inform prospects on what's working in lead
generation.
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White Paper
Controlling Health Care Costs with Strategic Worksite
Wellness Programs
Company: Medica
Industry: Health Insurance
Audience: Benefits managers and senior executives
Goal: Make the business case for wellness initiatives
and offer a high-level view of key elements of
successful programs.
Services provided: Research, writing and editing.
Result: Well received by product and sales teams. Also,
a major benefits consultancy included this white paper
in a direct mail campaign to customers and prospects.
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Proposal
Company: Healthy Delite
Industry: Snack foods
Audience: Corporate purchasing agents
Goal: Achieve distribution through major retail channels.
Services provided: Writing and editing
Result: Client adapted this content as a template to
secure distribution agreements.
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White Paper
Understanding Digital Records Management
Industry: Software, Enterprise
Audience: Compliance officers
Goal: Educate prospects recently tasked with
establishing policies and procedures for managing
sensitive corporate data.
Services provided: Editing and partial writing
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