Read my blog:
Eye on Copy
Top-notch online copywriting: Every time, on time.
Boost the effectiveness of your next marketing campaign

Marketers need to be closely tuned to the needs of prospects and customers.
Polley Direct Copywriting and Consulting helps you build profitable business
relationships. How? By conveying an authentic voice throughout your email,
Web and print communications.

I'll listen carefully to your goals, get to know your target market, and thoroughly
analyze your products and services. Then I will articulate your benefits in a
memorable way that makes the phone ring with customers...and slams the
door on your competition.

Industry expertise:

  • Software
  • Technology services
  • Healthcare
  • Consumer foods
  • Education

Marketing specialties:

  • Lead generation
  • Website copywriting
  • Email marketing
  • Creative strategy and direction
  • White papers and case studies
  • Search engine marketing
  • Customer relationship programs
  • Channel marketing

Digging deep to find your unique selling points
Research is essential to creating messages that resonate.  I'm especially
skilled at diving in and interviewing subject matter experts in your organization
in order to discover those pearls that differentiate your company.

Ideas that put your best foot forward
People who work in complex industries like software and health care often
make the mistake of speaking in a language that only others in their company
understand. The result is missed opportunities to connect with people who
can benefit from what you offer. Let's put a stop to that once and for all. One of
the strengths of my writing style is the ability to take complex ideas and present
them with clarity...without leaning on jargon and generalities.

Engaging your prospects
Armed with a strong strategy, I will produce copy that engages your target
audience with a personal and engaging voice, building up to an irresistible call
to action. Ready to get started?

Get a quote on your copywriting project today!
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